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In accordance with NAR’s most up-to-date Profile of Actual Property Companies, 60 p.c of the common brokerage’s enterprise comes from repeat and referral enterprise. On the similar time, nevertheless, actual property professionals are notoriously unhealthy at staying in contact after the sale — that means that there are much more referral-based offers to be performed with the correct of follow-up.
When a glad former shopper refers you to another person — or chooses to work with you yet again — the rapport-building potential is elevated and the price of lead nurturing decreases. With each profitable transaction, you reinforce for this core group of shoppers that you just’re the reply to their most urgent actual property challenges — then they share that excellent news with others.
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As advertising and marketing budgets shrink, we wish to know: What are you doing to lock down repeat and referral enterprise? Are you giving extra time and a spotlight to your CRM and utilizing it to distribute value-added content material? Are you utilizing junk mail or e mail blasts? Are you establishing espresso dates and prioritizing pop-bys? Tell us beneath.
We’ll put up our findings with the highest solutions subsequent week on Tuesday.
